Sit Conmigo: Interactive Preorder System
I designed a cutoff-based reservation loop that automates inventory manifests for the vendor while creating an approachable storefront for seniors.
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THE TL;DR
Challenge
Sit Conmigo needed to boost commitment for an upcoming handcrafted furniture preorder campaign. Initial research revealed severe user hesitation: only 3 out of 7 participants were willing to preorder due to an opaque manufacturing process, a lack of progress updates, and upfront financial risk.
Strategy
I was brought in to identify and validate a preorder incentive that would drive conversion. After testing incentives (discounts vs. exclusive extras vs. process transparency), 57% of users prioritized production transparency. I designed a multi-channel preorder flow centered around an interactive, live-broadcast building process, delivered via their preferred channel (email).
Outcome
During usability testing, I identified user anxiety around notification overload and introduced a "Skip Livestream Notifications" opt-out on the order form. Balancing user autonomy with engagement doubled user intent to preorder (from 43% to 86%).
QUICK FACTS
Role
End-to-End
UX/UI Design
Timeline
6 weeks
Platform
Mobile-first
Livestream Commerce
Audience
Furniture Shoppers
01
The Starting Point & Brief
THE DIRECTIVE
Sit Conmigo hired me to discover, validate, and design a high-converting preorder incentive that would drive upfront customer commitment for an upcoming handcrafted furniture launch.
The Initial Friction (Baseline Research)
Before testing incentive options, I asked target customers if they would place a preorder. Only 3 out of 7 participants (43%) said yes.
• Opaque Craftsmanship: Zero visibility into the manufacturing timeline or build quality.
• Post-Purchase Radio Silence: Anxiety over paying upfront with no regular progress updates.
• Upfront Financial Risk: High hesitation to lock up funds weeks before seeing tangible progress.
02
Incentive Discovery & Delivery Strategy
THE INSIGHT
Standard retail incentives (discounts) weren't enough. Users didn't want a price cut—they wanted
craft transparency, post-purchase connection,
and order reassurance.
Phase 1: Preference Testing (Finding the Right Incentive)
To identify what would actually compel users to commit early, I ran preference testing comparing standard retail tactics against transparency-driven incentives:
Preferred Incentive
57% — Production Transparency:
Live stream access to the chair-building process and artisan craftsmanship.
29% — Exclusive Extras:
Custom accessories or bonus brand add-ons.
14% — Early-Bird Discounts:
Traditional percentage-off incentives.
Phase 2: Delivery Method Validation
Once the livestream concept was validated, I surveyed participants to determine how they preferred to receive live updates:
Preferred Channel
4 out of 7 preferred email
Key User Motivation: Trusted, easy to archive, non-intrusive on personal time.
2 out of 7 preferred SMS.
Key User Motivation: Immediate, high-priority real-time alerts.
1 out of 7 preferred the order confirmation page.
Key User Motivation: Immediate, high-priority real-time alerts.
Target Personas
I synthesized user behaviors into two primary mindsets to guide the multi-channel interaction design:
• Taylor (The Mindful Shopper): Valued sustainability and ethical craft. Needed detailed email updates she could save, track, and read on her own schedule.
• Ethan (The Tech-Forward Shopper): Valued modern digital experiences. Needed instant, mobile-friendly access to drop into live streams on the go.
03
Core Solution, User Flow & Usability Iterations
THE PIVOT
During initial usability testing, participants loved the artisan livestream but raised a key concern: forced engagement. Adding a simple opt-out transformed an intrusive feature into an empowering choice.
Usability Testing (Round 1: Identifying the Friction)
I tested the end-to-end preorder and livestream walkthrough with target shoppers to evaluate task completion and emotional comfort:
• Positive Sentiment: Users felt the live craft updates significantly boosted brand trust and made the waiting period feel intentional.
• Critical Friction Point: Multiple testers noted they might want to preorder without receiving live broadcast notifications, expressing fear of email clutter.
The Iterative Design Solution
Conversion & Trust Impact (Round 2 Testing)
After implementing the notification controls, I ran a second round of usability testing to measure intent:
• Preorder Conversion Rate: Doubled from 43% (3/7) to 86% (6/7).
• Qualitative Feedback: Participants rated the updated flow as "flexible," "transparent," and "respectful of personal space."
04
Accessibility & Next Steps
THE IMPACT
Designing for trust requires accessibility at every step. By pairing WCAG compliance with thoughtful microcopy, the final experience doubles preorder intent while ensuring inclusive access for all users.
Accessibility Considerations (WCAG Compliance)
Accessibility was integrated throughout the design process to ensure every user—regardless of ability—could navigate the preorder loop with confidence:
• Visual & Contrast Standards: Color choices for CTA buttons and status text maintain AAA compliance for high contrast and legibility across all screen sizes.
• Assistive Tech Readiness: Clear ARIA labels and descriptive alt text ensure screen reader users can navigate the chair build updates without context loss.
• Empathetic Microcopy: System messaging and notification toggles use clear, jargon-free language to respect emotional safety and build user confidence.
Next Steps & Product Enhancements
To build on this foundation, future iterations would focus on deepening community engagement and expanding post-purchase transparency:
Research & Analysis
Before exploring solutions, I asked participants a simple question:
Would you place a preorder for a Sit Conmigo chair?
Only 3 out of 7 participants said yes
—uncovering an opportunity to design a more engaging and trustworthy preorder experience.
The most common reasons for hesitation included uncertainty about the build process, lack of updates, and a general discomfort with paying long before seeing progress.
User Personas
To better understand Sit Conmigo's diverse audience I created two customer personas:
Taylor Greene, an eco-conscious Environmental Analyst
Ethan Rivera, a tech-savvy Digital Marketer.
These personas provided insights into customer values, behaviors, and preferences, shaping the development of a unique preorder incentive strategy.
Key takeaways from Taylor
Prefers email updates she can track to set expectations
Values accuracy and transparency
Motivated by ethical sourcing and purpose-driven practices
Key takeaways from Ethan
Prefers fast, mobile-first communication that fits his on-the-go lifestyle
Responds best to real-time updates and short, efficient messaging
Drawn to modern, tech-forward experiences
How These Personas Informed My Design
Building these personas helped me understand two distinct user mindsets. Taylor needed transparent, detailed updates she could track, while Ethan preferred fast, mobile-first communication that matched his fast-paced lifestyle.
By empathizing with their priorities and communication styles, I realized the solution had to be tech-forward, flexible, and grounded in trust. These insights shaped my competitive analysis, where I looked for examples of customer rewards that felt personal, interactive, and transparent.
Competitive Analysis
A competitive analysis revealed that similar furniture companies use incentives like early bird access, exclusive discounts, and personalized content to drive purchases. Building on these findings and insights from the customer personas, I created a user survey to refine Sit Conmigo's preorder strategy and identify the most appealing incentives for their audience.
Preference Testing
57% of participants identified a livestream of the chair building process as the most compelling incentive, the next step was understanding how customers preferred to receive the livestream. I conducted a delivery method survey to ensure the livestream experience aligned with Sit Conmigo’s customer expectations.
How Participants Preferred to Receive the Livestream
4 out of 7 participants preferred to receive the livestream via email.
2 out of 7 participants preferred to receive the livestream via text message.
1 out of 7 participants preferred to receive the livestream via the order confirmation page.
Most participants preferred email as the method for receiving livestream notifications. They appreciated its secure, user-friendly nature — making it easy to access the livestream with confidence and convenience.
Designing The Solution
User Flow & Livestream Integration
I created a video walkthrough to visually illustrate the user flow, showing how users are guided to the livestream during the preorder process. This presentation helps clarify how notifications are integrated and enhances the overall experience.
This video has no sound
Usability Testing
To evaluate the preorder process and livestream notification system, I conducted usability testing where participants completed key tasks — including placing a preorder, joining the livestream, and accessing the recorded video.
While feedback was largely positive, participants raised concerns about the lack of a way to skip the livestream. Some shared that they might prefer to simply preorder a chair without watching the build process. Adding this flexibility respects individual preferences and ensures a more user-friendly experience.
Second Iteration
In response, a “Skip Livestream Notifications” option was added to the order form. The order confirmation page reinforces the user’s choice and offers a second opportunity to receive updates—giving users full control over how they stay connected.
Participants in the second round of user testing appreciated the option to skip livestream notifications and the redesigned confirmation page. These changes made the preorder process feel more flexible and user-friendly, addressing earlier usability concerns and improving the overall experience.
Outcome Summary
After implementing the livestream experience, the number of participants likely to preorder doubled — increasing to 6 out of 7.
Participants described the experience as personal, transparent, and trustworthy — a meaningful shift toward Sit Conmigo’s goal of increasing engagement and preorder confidence.
Potential Enhancements
By considering these improvements, Sit Conmigo can continue delivering the best possible experience to its valued customers, maintaining its reputation as a customer-focused brand.
Improved fulfillment options: Let users choose shipping preferences and track their order status throughout the preorder process.
Accessible livestream formats: Provide alternate ways to experience the livestream (like captions, audio descriptions, or text summaries) for a more inclusive experience.
Interactive livestream features: Add polls, Q&As, or reactions during livestreams to deepen engagement and build community.
User account integration: Allow users to view livestreams and order progress within a personal account for easy access.
Live progress tracker: Offer a visual tracker that shows each stage of chair production — especially for users who skip the livestream.
Accessibility Considerations
Accessibility was thoughtfully integrated throughout this project, with alignment to WCAG guidelines. For the case study, I focused on readable text, high color contrast, and meaningful ARIA labels and alt text. Microcopy and system messages were crafted with empathy and clarity to support emotional safety and reinforce user trust. My goal throughout this experience was to create an inclusive, engaging journey for both listeners and viewers.
What I Learned
This project reinforced the importance of listening to users and designing with empathy. While creating the livestream incentive was exciting, it was the addition of the skip notification option that truly highlighted the value of respecting user choice.
I initially explored multiple branching paths to cover every possible decision — but realized that good UX isn’t always about more options. Sometimes, simplicity is the most respectful choice.
By streamlining the experience and keeping the core interactions intentional, I built not only flexibility, but also clarity and trust.
Great design isn’t just about features — it’s about thoughtful restraint, connection, and confidence in what matters most.