Summary
I design digital products that people can use with confidence. By combining deep user research with rigorous problem-framing, I transform complex data and workflows into clear, accessible experiences that solve real problems.
UX Work Experience
Marée
UX/UI Designer | Mobile Preorder System
2025 – Present
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Architected a weekly order window that automated Friday inventory manifests for the vendor while creating a predictable, stress-free preorder routine for senior customers.
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Optimized payment architecture around the vendor's existing Stripe ecosystem, removing technical adoption barriers and preserving existing back-office fulfillment routines.
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Engineered WCAG AAA compliant interfaces, incorporating 48px+ touch targets, 7:1 contrast ratios, and simplified form flows to minimize cognitive and physical friction for older shoppers.
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Formulated an operational fallback strategy featuring automated customer SMS confirmations and printable vendor packing lists to guarantee zero-order loss on market days.
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Pivoted design strategy from dashboard styling to onboarding architecture after analytics revealed a critical 75% setup abandonment rate.
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Redesigned the technical installation and pricing flow, incorporating progressive milestone tracking to drive setup completion to 80% (4 out of 5 users).
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Replaced an underperforming AI image generator with a custom Data Visualizer, turning raw spreadsheet rows into executive charts.
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Architected a modular workspace with customizable widgets and an interactive robot tour, raising overall dashboard satisfaction to 71%.
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Engineered a multi-channel preorder flow featuring live artisan craft transparency broadcasts to eliminate upfront purchasing hesitation and build buyer confidence.
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Integrated dynamic status tracking that kept buyers continuously informed throughout the production journey, minimizing drop-off and strengthening brand trust.
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Implemented granular notification opt-out controls based on user feedback, giving shoppers direct command over how and when they received progress updates.
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Increased buyer commitment intent from 43% to 86% during user testing by pairing transparent craft broadcasts and granular notification controls with user preference patterns.
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Engineered a 0-to-1 brand identity system for The Whole Bean, pivoting from corporate emblems to an approachable mascot and botanical motif aligned with core sustainability and community pillars.
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Conducted comparative preference testing with prospective users, validating the warm brown color palette (achieving 86% preference) and eliminating subjective design bias.
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Developed a comprehensive brand style guide and component library to govern visual consistency, typography usage, and asset deployment across digital and physical customer touchpoints.
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Balanced strategic business goals with target audience expectations, establishing an approachable, trustworthy identity that elevated brand perception and community engagement.
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Architected a zero-footprint web portfolio from scratch for a documentary photographer, establishing a professional digital presence to showcase field collections.
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Designed a strategic licensing and inquiry engine that converted casual art viewers into high-value commercial exhibition and publication leads.
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Created an interactive Stories Map and immersive discovery layers, replacing static archives with real-world field currency and location-based storytelling.
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Optimized mobile-first navigation and collection affordances to make multi-image sets effortless to explore for curators and editors across all devices.
Skills
User Research
Usability Testing
Data Collection & Analysis
Competitive Analysis
UX Design
Wireframing
UI Design Patterns
Interactive Prototyping
User Flows
Strategy
Design Thinking
Ideation
UX Strategy
Presenting Research
Information Architecture
Information Architecture
Site Mapping
Mobile-First Design
Accessibility (WCAG)
Visual Design
Brand Identity
Logo Design
Style Guides
Color & Typography
Design Principles
Facilitation
Usability Heuristics
Human-Centered Design
Figma
Framer
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Canva
education
UX Design Certification
Skillcrush
Front-End Web Development Nanodegree
Udacity
Computer Programing Certificate
Atlanta Technical College