Design Philosophy
Design Philosophy
Designing digital experiences people can use with confidence.
Designing digital experiences people can use with confidence.
Designing digital experiences people can use with confidence.
ai productivity • product strategy
GPTSheets
GPTSheets
GPTSheets
Audited a leaky signup funnel to redesign an AI-powered Chrome extension. Shifted focus from dashboard visual design to onboarding architecture—eliminating technical user anxiety and resolving critical business pricing errors.
Audited a leaky signup funnel to redesign an AI-powered Chrome extension. Shifted focus from dashboard visual design to onboarding architecture—eliminating technical user anxiety and resolving critical business pricing errors.
Audited a leaky signup funnel to redesign an AI-powered Chrome extension. Shifted focus from dashboard visual design to onboarding architecture—eliminating technical user anxiety and resolving critical business pricing errors.
Product Strategy
Product Strategy
Funnel Optimization
Funnel Optimization
Heuristic Evaluation
Heuristic Evaluation
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E-COMMERCE · SENIOR UX
Marée
Marée
Marée
Designed a high-trust digital storefront aligning supply-chain logistics with senior adult accessibility. Engineered a 42-hour advance ordering cutoff to eliminate vendor inventory guesswork while meeting WCAG AAA standards for older users.
Designed a high-trust digital storefront aligning supply-chain logistics with senior adult accessibility. Engineered a 42-hour advance ordering cutoff to eliminate vendor inventory guesswork while meeting WCAG AAA standards for older users.
Designed a high-trust digital storefront aligning supply-chain logistics with senior adult accessibility. Engineered a 42-hour advance ordering cutoff to eliminate vendor inventory guesswork while meeting WCAG AAA standards for older users.
Simple Ordering
Simple Ordering
Inventory Planning
Inventory Planning
Senior-Friendly UX
Senior-Friendly UX
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COMMUNITY · MOBILE UX
Sit Conmigo
Sit Conmigo
Sit Conmigo
Transformed a high-friction furniture preorder launch into an interactive build experience. Discovered production transparency as the top buying incentive and doubled preorder intent by introducing flexible notification controls.
Transformed a high-friction furniture preorder launch into an interactive build experience. Discovered production transparency as the top buying incentive and doubled preorder intent by introducing flexible notification controls.
Transformed a high-friction furniture preorder launch into an interactive build experience. Discovered production transparency as the top buying incentive and doubled preorder intent by introducing flexible notification controls.
Behavioral UX
Behavioral UX
Livestream Experience
Livestream Experience
User Choice
User Choice
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ARTIST PORTFOLIO · WEB UX
Dorothy DeLong
Dorothy DeLong
Dorothy DeLong
Designing a portfolio that honors a documentary photographer’s raw, candid imagery while making her work easy to explore.
Designing a portfolio that honors a documentary photographer’s raw, candid imagery while making her work easy to explore.
Designing a portfolio that honors a documentary photographer’s raw, candid imagery while making her work easy to explore.
Visual Storytelling
Visual Storytelling
Intuitive Navigation
Intuitive Navigation
Responsive Portfolio
Responsive Portfolio
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BRAND IDENTITY · VISUAL DESIGN
The Whole Bean
The Whole Bean
The Whole Bean
Creating a warm, cohesive brand identity for a neighborhood coffee shop across its logo, packaging, and digital presence.
Creating a warm, cohesive brand identity for a neighborhood coffee shop across its logo, packaging, and digital presence.
Creating a warm, cohesive brand identity for a neighborhood coffee shop across its logo, packaging, and digital presence.
Brand Identity
Brand Identity
Logo System
Logo System
Brand Applications
Brand Applications
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