Case Studies

Real Stories. Real Solutions.

These case studies walk through the real decisions behind each design—from early user insights to final outcomes. Every story here reflects a challenge, a process, and a purposeful solution.

GPTSheets

AI-powered Spreadsheet Companion

Optimized onboarding flows and analytics dashboards leveraging user cohort behavioral data to accelerate AI adoption. Advanced feature discoverability and retention metrics by architecting contextual interactive walkthroughs and scalable, customizable visualization widgets.

Sit Conmigo

Livestream-Driven Preorder System

Engineered a specialized preorder ecosystem rooted in transparency and user behavioral research. Pioneered a real-time livestream production pipeline that mitigated customer purchase anxiety, measurably elevating buyer confidence and conversion metrics.

Dorothy DeLong

Mobile Portfolio Website

Architected a mobile-first digital portfolio optimized for accelerated curator and recruiter discovery workflows. Implemented an interactive geographic story-mapping engine to dynamically contextualize global photographic essays and capture new collaborative pipelines.

The Whole Bean

Visual Identity & Logo Design

Formulated a scalable brand identity system derived from competitive market analysis and user persona testing. Synthesized a comprehensive design strategy that unifies digital product touchpoints with the physical brick-and-mortar customer experience.

Marée

High-Accessibility Fulfillment Pipeline

Designed a zero-overhead fulfillment ecosystem optimized for senior demographic accessibility. Mitigated transactional friction by replacing complex digital steps with structural transparency, balancing low-friction frontends with an automated backend data pipeline to eliminate inventory waste.